Cinnabon is introducing its Signature Frosting in limited-edition pints this holiday season, featuring playful designs and connected packaging. The Signature Cream Cheese Frosting is packaged in a pint that comes with a QR code-topped lid, so that Cinnabon fans can quickly scan the code to find recipes, videos and other content to enhance their holiday creations.
Knowing that people are spending more time in the kitchen this year and will be looking forward to enjoying cozy meals with family this season, Cinnabon is introducing a way for people to take their holiday cooking and baking to the next level. As Cinnabon also knows that its frosting pairs well with movie nights, it is partnering with Freeform for its annual 25 Days of Christmas movie lineup.
Festive Frosting Pints
Cinnabon's Limited-Edition Pints Of Signature Frosting Have QR Code Lids
Trend Themes
1. Connected Packaging - By adding a QR code-topped lid, Cinnabon's packaging offers connected experiences to consumers, presenting an opportunity to bring a digital component to the food industry.
2. At-home Cooking and Baking - Cinnabon's introduction of festive pint packaging encourages customers to experiment with baking at home, revealing an opportunity for innovative at-home cooking solutions in the culinary industry.
3. Brand Collaborations - Collaborating with Freeform's annual 25 Days of Christmas movie lineup is an opportunity for cross-industry innovation, and presents a chance to expand brand presence and reach.
Industry Implications
1. Food and Beverage - Connected packaging and limited edition festive packaging introduces the opportunity for innovative, connected, and personalized food experiences, fulfilling the customer's desires for both unique packaging and tailored food experiences.
2. Media and Entertainment - Collaborating with an annual Christmas movie lineup, such as Freeform's 25 Days of Christmas, presents opportunities to explore brand collaborations, cross promotion and innovative media strategies in the entertainment industry.
3. Retail - Capitalizing on the holiday season by introducing limited edition products and partnering with related companies encourages increased brand awareness, providing a disruptive opportunity to expand customer reach in the retail industry.