Siduri Winery is introducing the Siduri Holographic Experience to invite wine lovers into an immersive and educational storytelling experience. The photorealistic holographic augmented reality experience created with Microsoft's Mixed Reality Capture Studios technology can be accessed by hyperlink and soon, the winery's bottles via QR code, so that they can be introduced to a holographic version of founder Adam Lee, who will provide insights into the 25-year old winery.
The experience is designed to be highly accessible to anyone with a mobile device, and it offers a reminder that wine need not be serious or snobby. Patrick Johnson, CEO of Rock Paper Reality, who collaborated with Siduri Winery, says: "With our AR expertise and Microsoft's volumetric capture technology, the holographic projections once only possible in films like 'Star Wars' can now be experienced by anyone, anytime—no downloads, no applications, no friction."
Immersive AR Wine Labels
The Siduri Holographic Experience Tells Stories About the Winery
Trend Themes
1. Immersive AR Wine Labels - Opportunity for wineries to create immersive augmented reality experiences through holographic wine labels.
2. Educational Storytelling Experiences - Opportunity to provide consumers with educational and engaging storytelling experiences using holographic technology.
3. Accessible Mobile AR Experiences - Opportunity to leverage mobile devices to offer accessible augmented reality experiences without the need for additional downloads or applications.
Industry Implications
1. Wine Production - Wineries can utilize holographic technology to enhance their branding and engage consumers through immersive experiences.
2. AR Technology - Companies specializing in augmented reality technology can collaborate with wineries to develop interactive holographic experiences.
3. Mobile Technology - Mobile device manufacturers and developers can explore opportunities to optimize augmented reality experiences on mobile devices.