Little Caesars is testing out a gourmet new offering with the launch of Sicilian-style pizza.
Recently spotted at select Little Caesars locations in South Carolina and Virginia, the new Sicilian-style pizza appears to be a test item. The pizza is a personal-sized deep dish pie cut into four square pieces, topped with Old World Pepperoni, and finished with a buttery garlic spread, and crispy parmesan cheese crust. Little Caesars also appears to be testing a Sicilian-style cheese pizza, which boasts all the same ingredients, except for the Old World Pepperoni.
As of right now, you can find the new Sicilian-style pizza at participating Little Caesars locations in Virginia and South Carolina, but only for a limited time
Sicilian Deep Dish Pizzas
Little Caesars Has Begun Testing a New Sicilian-Style Pizza
Trend Themes
1. Sicilian-style Pizzas Expansion - Opportunity for brands to introduce upscale, gourmet Sicilian-style pizzas to cater to the demand for elevated fast food options.
2. Personal-sized Deep Dish Trend - Potential for fast-food chains to capitalize on the popularity of personal-sized deep dish pizzas by offering customizable options for individual consumption.
3. Gourmet Fast Food Testing - Testing the market with gourmet offerings like Sicilian-style pizzas can pave the way for fast-food chains to explore upscale menu options and attract new customer segments.
Industry Implications
1. Fast Food Industry - Incorporating Sicilian-style pizzas can bring innovation to the fast food industry, appealing to customers looking for more premium and diverse menu choices.
2. Pizza Chains Sector - Exploring deep dish and gourmet pizza offerings presents a disruptive opportunity for pizza chains to differentiate themselves in a competitive market landscape.
3. Restaurant Testing Market - By experimenting with Sicilian-style pizzas, restaurants can uncover market preferences and consumer interest in elevated fast food options, potentially leading to broader menu innovation.