Shwood is a company out of Portland, Oregon that is carving a niche for itself as the go-to place for wooden eye-wear. The Shwood sunglasses come in Maple, East Indian Rosewood and Zebrawood and the lenses are by Carl Zeiss.
With a fair price tag of $95 USD to $115 USD (depending if you spring for the polarized lenses or not), these Shwood sunglasses really capture that down to earth look you have been going for.
Frames from the Forest
Shwood Sunglasses Come in Three Different Wooden Materials
Trend Themes
1. Sustainable Eyewear - Opportunity for innovative eyewear companies to develop environmentally friendly sunglasses made from sustainable materials like wood.
2. Wooden Accessories - Potential for disruption in the accessories industry as more companies explore using wood as a unique and eco-friendly material for products.
3. Premium Affordable Sunglasses - Opportunity for sunglasses brands to offer high-quality, stylish sunglasses at affordable prices, targeting consumers who want a premium look without breaking the bank.
Industry Implications
1. Eyewear - The eyewear industry can innovate by incorporating sustainable materials and offering unique, wooden sunglasses to cater to eco-conscious consumers.
2. Accessories - The accessories industry can embrace wooden materials, offering a range of products like watches, jewelry, and bags to cater to consumers seeking eco-friendly and distinctive options.
3. Fashion - The fashion industry can explore collaborations with wooden eyewear brands to incorporate sustainable accessories into their collections, providing an eco-friendly fashion statement.