Models including Lara Stone, Abbey Lee Kershaw and Freja Beha Erichsen are captured by famed fashion photographer Steven Meisel for the editorial 'Shrink to Fit' in Vogue Italia. The spread features the girls sporting sky-high, teased hair and teeny tiny skirts, shorts and cropped tops.
'Shrink to Fit' in Vogue Italia was styled by Karl Tempter with frequent Meisel collaborators Guido and Pat McGrath taking hair and makeup honours. It appears in the magazine's May 2010 issue.
Shrunken Shirtitorials
Models Squeeze Into Tiny Clothes for 'Shrink to Fit' in Vogue Italia
Trend Themes
1. Shrunken Fashion - Opportunity for fashion brands to create a line of shrunken clothing inspired by the 'Shrink to Fit' editorial in Vogue Italia.
2. Teased Hair Trend - Salons and hair care brands can capitalize on the trend of sky-high, teased hair showcased in the 'Shrink to Fit' editorial.
3. Crop Top Craze - Retailers can take advantage of the popularity of teeny tiny cropped tops featured in the 'Shrink to Fit' editorial.
Industry Implications
1. Fashion - Fashion designers and brands can explore new options for shrunken clothing and crop tops.
2. Hair Care - Salons, hair stylists, and hair care brands can offer products and services to achieve the teased hair look.
3. Retail - Retailers can stock teeny tiny cropped tops to meet the demand created by the 'Shrink to Fit' editorial.