With its #ShredYourEx promotion, Hooters brings back its Valentine's Day deal for another year—allowing its customers to destroy a picture of their ex to receive 10 free boneless chicken wings when then purchase any 10 wings at its restaurants.
The offer is available for dine-in service at Hooters restaurants throughout the United States, where restaurant staff will bring out a real shredder to get the job done. The chain also offers the promotion online, allowing customers to rank their breakup on a scale of Kim and Kanye to Cardi B and Offset, upload a photo, and then choose a method of destruction. Once they've destroyed their ex's photo, customers will receive a digital coupon code that they can apply to their order.
Vindictive Valentine's Wing Deals
Hooters is Offering Free Wings Through Its #ShredYourEx Promo
Trend Themes
1. Virtual Promotions - As the #ShredYourEx promotion moves online, businesses could explore other virtual promotions to increase engagement.
2. Sharing on Social Media - Hooters encourages customers to share their #ShredYourEx experience on social media, leading to increased brand awareness. Other industries can also leverage social sharing to connect with their audience.
3. Interactive Customer Experience - By offering customers an interactive and playful experience, Hooters sets itself apart and creates a memorable customer experience. Other industries can innovate by integrating interactive features to enhance their customer experience.
Industry Implications
1. Food and Restaurant Industry - Businesses can learn from Hooters in offering creative promotions to attract customers and increase engagement.
2. E-commerce Industry - As Hooters moves its #ShredYourEx promotion online, e-commerce businesses can explore ways to create unique experiences for their customers on their websites.
3. Marketing and Advertising Industry - The success of Hooters' #ShredYourEx promotion highlights the importance of creativity and innovation in marketing and advertising campaigns, inspiring other industries to think outside the box.