The English apparel company Shreddies recently expanded its existing line of undergarments to incorporate flatulence-filtering pants and pajamas. Just like the undergarments, these pants and pajamas are designed to filter the smell of farts.
The company continues to aid those who suffer from irritable bowl syndrome by creating a line of bottoms using the Zorflex material, which conceals and neutralizes odor. This material is typically used in chemical warfare suits because it has the ability to conceal odors reported to be up to "200 times stronger than the average fart."
While this unique line of bottoms from Shreddies will not conceal the sound of escaping gas, odor will no longer be an issue. The company has addressed the humor associated with its product, but there is a genuine consumer demand for these pants, which are both practical and fashionable.
Flatulence-Filtering Apparel
This Line of Shreddies Pants and Pajamas Neutralizes Gassy Odors
Trend Themes
1. Flatulence-filtering Apparel - Opportunity for innovative apparel companies to develop flatulence-filtering clothing using odor-neutralizing materials.
Industry Implications
1. Apparel - Potential for the apparel industry to create a new market segment by offering flatulence-filtering pants and pajamas.