The holidays can be a bittersweet time of year for many people, and as a way to alleviate some of the sadness that can be associated with them, Francesca Saraco decided to start a small business that sells shortbread cookies for a charitable cause.
After dealing with a personal tragedy in her own life, Saraco decided to make something positive out of the experience and came up with the idea to bake shortbread cookies in memory of her late father, Dr. Gennaro Saraco. The cookies are sold by the dozen and all the money will be donated to the Heart and Stroke Foundation of Canada.
Shortgirl Shortbread spreads the joy of the holiday season while working towards impacting positive change in the world.
Charitable Shortbread Holiday Campaigns
This Holiday Business Aims to Promote a Charitable Cause
Trend Themes
1. Charitable Shortbread Campaigns - Opportunity to create shortbread campaigns that support charitable causes during the holiday season.
2. Personal Tragedy to Positive Impact - Potential for individuals to transform personal tragedies into positive initiatives and businesses.
3. Impactful Holiday Giving - Growing trend of businesses using the holiday season as a platform to make a positive difference in communities.
Industry Implications
1. Bakery - Disruptive innovation opportunity for bakeries to incorporate charitable initiatives into their product offerings.
2. Charitable Organizations - Possibility for charitable organizations to partner with businesses to create impactful holiday campaigns.
3. Food and Beverage Retail - Opportunity for food and beverage retailers to promote charitable causes through special holiday campaigns.