American retailer Target recently teamed up with recognized social media influencers for their latest venture, an interactive shopping list tool that can be downloaded on their website. The virtual shopping list is not only incredibly practical but is also fun for fans of online purchases.
Launched just in time for the upcoming Back to School season, this web platform connects a family-focused retailer with social media stars that resonate with a younger generation of consumers in their teens.
Target's "School List Assist" tool is available on the retailer's website and is created with the help of stars like YouTube celebrity EvanTubehd and dancer Maddie Ziegler of Dance Moms and Sia music video fame. Ultimately, Target's partnerships with these popular web influencers helps the retailer gain a better understanding of tween and teen consumers.
Social Shopping List Tools
Target Teams Up With Web Influencers for a Custom Shopping Platform
Trend Themes
1. Influencer Marketing - More brands are likely to collaborate with social media influencers to create innovative marketing campaigns.
2. Interactive Shopping - Interactive shopping applications will become increasingly popular as consumers want more engaging online shopping experiences.
3. Family-focused Retail - Family-focused retailers will continue to leverage technology and marketing strategies to attract younger generations of consumers.
Industry Implications
1. Retail - Retailers will need to adapt to changing consumer shopping habits by offering interactive and engaging online platforms.
2. E-commerce - E-commerce platforms will need to incorporate more interactive features to keep up with consumer demand for engaging shopping experiences.
3. Advertising and Marketing - Marketing agencies will need to explore new possibilities for integrating influencer collaborations with interactive shopping experiences to create disruptive campaigns.