Graffeeti has launched a new line of 'Re-Markable' shoes that let you be the artist. The shoes allow you to design a style that's just right for you. And change it over and over again.
Graffeeti Shoes are retro high-top sports sneakers with writeable areas on them.
One pen attaches to the shoe for instant use, and the shoes come with six colors of pens.
According to Graffeeti'a website "Styles change and so do your moods. You need shoes that can transform your look whenever you choose. With Re-Markable shoes, you're always “cool,†showing the world your unique personality".
Writable Graffiti Sneaker
'Grafeeti' Shoes Communicate Your Message
Trend Themes
1. Writable Shoes - The trend of customizing shoes with writable areas such as Graffeeti's shoes is on the rise, providing opportunities for new shoe design concepts that allow for self-expression.
2. Interactive Fashion - Ability to customize articles of clothing such as Graffeeti's shoes with personal messages or designs can lead to an interactive fashion trend, offering innovative opportunities in wearable technology.
3. Personalization - Graffeeti's Re-Markable shoes are an example of personalization being a growing trend, presenting potential disruptive innovations in the fashion industry that allow customers to have input in their clothing choices.
Industry Implications
1. Footwear - The footwear industry should recognize the appeal of customization in shoes, leading to opportunities for future brands to incorporate writable areas in their designs.
2. Fashion - The fashion industry can leverage the trend of personalization and interactivity to design clothing items that can be customized by customers, leading to innovation and higher levels of customer engagement.
3. Art and Design Supplies - With the rise of writable shoes and other customizable items, suppliers of art and design tools can market their products towards consumers looking to create their own unique designs or messages on their belongings.