Luxury footwear designer Christian Louboutin celebrates hygiene in his latest shoe marketing campaign. His Spring/Summer 2015 lookbook is titled 'Water in Love' and suggests that one should never take their Louboutin's off, even if in water.
Exuding a carefree aesthetic, this lookbook is fresh and flirty, boasting colorful and vibrantly patterned stilettos that feature Christian Louboutin's iconic red sole. Designed for "the lady out there who sees heels as more than something she puts on, but rather as a part of who she is", these luxe heels are nothing short of striking.
This shoe marketing campaign is captured in foam and flower-filled bathtubs and is lensed by photographer Peter Lippmann. Its fashion-focused theme suggests that Christian Louboutin's consumer is truly dedicated to his product thanks to its blend of style and quality.
Hygienic Shoe Marketing
Christian Louboutin‘s Latest Lookbook is Titled Water in Love
Trend Themes
1. Hygiene-focused Fashion - Opportunity for luxury fashion brands to explore more hygienic designs and marketing campaigns.
2. Luxe Footwear Design - Opportunity for footwear designers to create striking, quality, high-end shoes that speak to consumers on a deeper level.
3. Carefree Advertising Aesthetics - Opportunity for brands to market their products in a more playful and carefree way.
Industry Implications
1. Luxury Fashion - Industry leaders can explore hygienic design and market to consumers who see fashion as a part of their identity.
2. Footwear Design - Opportunity for footwear designers to push the boundaries of creative design in high-end shoes with unique marketing campaigns.
3. Advertising & Marketing - Marketing campaigns can explore more playful and carefree aesthetics to market their products to consumers who want to see their products in a new, refreshing way.