Often Nike's shoe collections take inspiration from popular fashion movements, famous faces and even cultural moments but this time the brand diverged to offer a line of sneakers inspired by food. This collection of sneakers for the fall 2015 season offer shoes themed after popular dessert items in well known cities such as Paris, Shanghai and New York.
Different cities are known for different desserts that are popular to that region's cuisine and culture. Paying tribute to these foods is this sneaker line that features retro silhouettes with elevated soles, thick laces and a relaxed aesthetic. Each shoe pays homage to a different dessert infusing the colors into the sneaker's overall aesthetic. For example, the sneaker inspired by Parisian macarons features an elegant lavender purple hue.
Dessert-Themed Footwear
The Latest Nike Shoe Collection is Inspired by Popular City Sweets
Trend Themes
1. Food-inspired Fashion - Opportunity for fashion brands to create clothing and accessories inspired by popular food items.
2. City-specific Collections - Chance for brands to create product lines that are unique to specific cities, showcasing the local culture and cuisine.
3. Color-infused Designs - Innovation opportunity to incorporate specific color palettes and themes into product design, enhancing the overall aesthetic.
Industry Implications
1. Fashion - Fashion brands can explore creative collaborations with food and dessert brands to create unique collections.
2. Footwear - Sneaker and shoe brands can explore themed lines inspired by regional desserts and popular city sweets.
3. Food and Beverage - Food and dessert brands can collaborate with fashion and footwear companies to create limited edition products that combine fashion and food culture.