Kids don’t think that when they take their first puff or finish their first cigarette that they have started on a lifetime addiction. And parents don’t understand that when they light up, they are putting the smoke in their children’s lungs just as if the kids were puffing themselves. This series of posters helps bring home both messages.
The PSAs were done by CHI & Partners of London. The executive creative director was Ewan Paterson, who worked with art directors/copywriters Nick Pringle and Clark Edwards, photographer Kelvin Murray and typographers Dan Beckett and Craig Ward.
Child Shockvertising in PSAs
Anti-Smoking Ads Feature Kids with Adult Hands Holding Cigs
Trend Themes
1. Shockvertising with Kids - Expose shocking realities through PSAs featuring children in unexpected roles.
2. Anti-smoking Campaigns - Create campaigns that highlight the effects of smoking on children, disrupting the tobacco industry.
3. Combating Addiction Early - Develop interventions and programs for children and parents to prevent drug addiction from an early age.
Industry Implications
1. Marketing and Advertising - Use shockvertising to raise awareness about the dangers of smoking in campaigns and PSAs.
2. Tobacco - Incorporate harm reduction strategies and nicotine alternatives for a disrupted, more socially responsible industry.
3. Health and Wellness - Promote healthy habits and combat addiction through education, intervention, and counseling services for children and parents.