Nicole Richie recently posted a video on her blog that implores readers to view the PSA above, which details the shocking cultural crisis taking place in the Congo area.
With the help of John Prendergast, the Richie Madden Children’s Foundation is hoping to do their part to raise awareness. According to Richie, the conflict is largely fueled by a multimillion-dollar trade in minerals like tin, tantalum, tungsten, and gold, which are in turn used to make a variety of gadgets like circuit boards, cell phones, iPods, and digital cameras.
Nicole Richie is one of the prominent celebrity advocates for Raise Hope for Congo, which seeks to protect and empower the Congolese women and girls who are being raped, killed and mutilated on a daily basis as a result of the mineral trade. These celebrity advocates are urging the public to take a stand via the Enough Project.
To support the Enough Project, I plan to take my own stand by not promoting or writing about the electronic gadgets that are a part of the problem.
Congo Crisis Awareness PSAs
Celebs Lend Voices to Aid Congolese Women
Trend Themes
1. Congo Minerals Awareness - Creating awareness about the inhumane conditions in Congo due to the mineral trade and the collaboration with celebrities in promoting their campaign.
2. Empowerment of Congolese Women and Girls - Supporting the raise hope for Congo campaign to protect the Congolese women and girls being molested on a daily basis as a result of the mineral trade.
3. Sustainable Mineral Mining - Encouraging sustainable mining practices in Congo to prevent exploitation of resources and maintenance of social and environmental standards.
Industry Implications
1. Consumer Electronics - Assessing and finding ways to promote sustainable mining and ethical sourcing of minerals used in electronic products.
2. Mining - Requiring mining companies to comply with sustainable mining practices to avoid exploitation and abuse of resources while ensuring social and environmental standards.
3. Non-profit Organizations - Encouraging non-profit organizations to support causes that promote equality and ethical production of resources, and also creates a social impact.