The Ship app is different than other dating applications on the market as it is friend-powered. Launched in collaboration between Betches and Match Group, the platform allows "friends [to] set each other (or themselves) up."
The Ship app prompts users to set up a 'Crew' which consists of their friends. The 'Crew' then sets out to find potential matches and discuss the prospects. In addition, the application also welcomes people who are in a relationship so they can join their single friends' Crews and be part of the fun.
In addition, Betches and Match Group are attempting to legitimize the Ship app further by making a public plea to the Oxford dictionary to update the definition of 'ship' as the act of "endorsing a romantic relationship."
Friend-Powered Dating Apps
The Ship App is Developed in Partnership Between Betches & Match Group
Trend Themes
1. Friend-powered Dating - There is an opportunity to disrupt the traditional dating industry by developing friend-powered dating apps like The Ship app.
2. Group Dating - Developing dating apps that allow users to invite their friends to join them on dates or group outings could disrupt the dating industry.
3. Social Matchmaking - Creating social networking platforms dedicated to matchmaking and connecting people with similar interests could disrupt the dating industry.
Industry Implications
1. Online Dating - The online dating industry could benefit from the development of innovative dating apps that allow users to connect and interact with their friends.
2. Social Networking - The social networking industry could see disruptive innovation by developing platforms that focus on matchmaking and connecting people.
3. Entertainment - The entertainment industry could benefit from the development of dating apps that offer fun and engaging group activities for friends and potential matches.