Los Angeles brand Kosas launched 'Shiny Objects,' a new range of wet-pressed powder highlighters designed to deliver luminous sheen with skin-conditioning benefits, featuring a kneaded wet-and-dry process that retains moisture for a pillowy texture. The format aims to combine the glow and blending ability of liquids with the convenience of powder.
Shiny Objects includes antioxidant-rich passion fruit oil and other skin-care ingredients to moisturize and improve texture, and it was tested in a one-week clinical grading study that showed reduced dryness and smoother skin. The collection ships in five shades and layers with cream, liquid or powder, allowing application on cheeks, eyes, nose and even collarbones for varied effects.
For consumers, the launch matters because it responds to demand for hybrid makeup that feels comfortable in humid climates and adapts across looks, offering multiuse wear with less glitter fallout and a more natural, lit-from-within finish.
Wet-Pressed Powder Highlighters
Kosas Launches the 'Shiny Objects' Range
Trend Themes
1. Wet-pressed Hybrid Formulations - A wet-pressed powder that combines liquid-like sheen with powder convenience reveals room for texture-engineered products that perform in humid conditions while minimizing fallout.
2. Skincare-infused Color Cosmetics - The integration of antioxidant-rich oils and moisturizing actives into color products points to dual-benefit makeup that improves skin condition alongside aesthetic effects.
3. Multiuse Modular Makeup - Layerable, multi-area highlighters for cheeks, eyes, nose and collarbones indicate potential for modular SKUs that offer versatility and reduced product redundancy.
Industry Implications
1. Cosmetic Formulation and R&D - Advances in kneaded wet-and-dry processing create demand for R&D focused on hybrid chemistries, stabilizers and binders that preserve moisture and tactile pillowy textures.
2. Ingredient Suppliers - Growing use of skin-conditioning botanicals and antioxidants creates openings for suppliers to develop multifunctional actives compatible with pigment and powder systems.
3. Beauty Packaging and Delivery Systems - Moisture-retentive formats and applicators tailored to humid climates highlight opportunities for packaging solutions that maintain product performance and portability.