Why manufacture at home when it's so much cheaper abroad? Why move operations to a city that has pretty much been written-off by the rest of the country? Why Detroit?
For Shinola, the answer is simple: why the hell not? What better place to setup shop to create well-made, artisanal handcrafted goods than the Motor City.
In the clip 'Hello Detroit', Shinola shows Motown the love it deserves, and reinforces the ethos that quality goods are built at home, in the heart of America, all while capturing the spirit of the city in its timepieces, bicycles and leather goods. Like the voiceover says, Detroit is "cultural, it's musical, it's magical, it's uplifitng" Refreshing to hear, since most dub Detroit as a city of urban decay. Not Shinola, though.
Read more about their story at Shinola. And be sure to check out their online shop for the best things to come out of Detroit since the 1970 Boss 302 Mustang and the 1998 Red Wings.
Quality American-Built Goods
Shinola's 'Hello Detroit' Captures the Hard-Working Spirit of Motown (SPONSORED)
Trend Themes
1. Domestic Manufacturing - Shinola's decision to manufacture quality goods in Detroit demonstrates a trend towards domestic manufacturing in the US.
2. Artisanal Production - Shinola's focus on handcrafted, well-made goods represents a growing trend towards artisanal production in the luxury goods industry.
3. City Branding - Shinola's 'Hello Detroit' campaign showcases a trend in city branding and promoting the unique spirit of a particular place.
Industry Implications
1. Luxury Goods - Shinola's focus on American-made, high quality, handcrafted goods disrupts the traditional luxury goods industry by offering a unique and authentic alternative.
2. Manufacturing - Shinola's domestic manufacturing strategy presents an opportunity for the US manufacturing industry to regain its former strength and stimulate job growth.
3. Tourism - Shinola's successful promotion of Detroit could help boost the city's tourism industry and improve its image as a popular travel destination.