Lutein has become increasingly popular among wellness consumers for its eye-protection qualities and Shinning Day is a brand offering creative and "eye catching" designs to its packaging. Taking inspiration from confection, the sweetened lutein health tablets are aiming to enter the market as "eye-care candy."
The Shinning Day sweetened lutein health tablets are beautifully packaged in a white aluminum tin with blueberry and bee drawings adorned in purple. As a striking center piece, the tin boasts a shining eye in the same muted purple colorway, drawing focus on the product's connection to eye health. Lastly, the package boasts further information about the product in a navy blue box with white characters, creating a balanced aesthetic.
Confectionary-Informed Health Tablets
Shinning Day Unveils Stunning New Package by Pica Design
Trend Themes
1. Eye-protecting Supplements - There is a trend towards creating supplements that focus on eye protection.
2. Confectionary-inspired Packaging - There is a trend towards using confectionary-inspired packaging for health supplements.
3. Creative Niche Supplements - There is a trend to create supplements that are not only useful, but also visually appealing and creative.
Industry Implications
1. Health Supplements - The health supplements industry can explore creating supplements with the focus on eye protection qualities and creative packaging.
2. Confectionary Industry - The confectionary industry can explore creating products for the health market, such as eye-care candy.
3. Design and Packaging Industry - The design and packaging industry can explore offering their services to health supplement companies for creating visually appealing and creative packaging.