Shinmi Eastwest Soju Seltzer is flavorfully infused with ingredients like honeydew melon, lemon myrtle or quondong—also known as wild peach. These Australian-made sparkling soju beverages in 330ml cans pack a punch with 9% ABV, striking a balance between refreshing carbonation and a noticeable kick of alcohol for an invigorating drinking experience.
Consumers' obsession with hard seltzers has paved the way for the rise of soju seltzers as an alternative and intriguing choice. The crisp and sparkling characteristics of these drinks provide a refreshing experience, making them a perfect choice for social events, casual get-togethers and occasions spent outdoors.
With their fruity and botanical flavors, soju seltzers speak to a wide range of preferences, appealing to those who enjoy a hint of sweetness or prefer more herbaceous and vibrant notes.
Australian Soju Seltzers
Shinmi Eastwest Soju Seltzer is Infused with Melon, Peach or Lemon Myrtle
Trend Themes
1. Soju Seltzers - The rise of soju seltzers as an alternative and intriguing choice to hard seltzers provides an opportunity to innovate new alcoholic beverage offerings.
2. Fruity and Botanical Flavors - Appealing to a wide range of preferences, there is an opportunity to innovate new beverage offerings with unique flavor combinations and botanical ingredients.
3. Outdoor Drinking - As a refreshing choice for outdoor occasions and get-togethers, there is an opportunity to innovate packaging and marketing strategies that cater to the trend of outdoor drinking.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage companies can innovate new offerings by experimenting with unique flavor combinations and incorporating botanical ingredients.
2. Canned Beverages - Canned beverage companies can create new lines of soju seltzers that cater to outdoor drinking occasions with convenient and portable packaging.
3. Social/event Planning - Social and event planners can incorporate soju seltzers into their offerings as an alternative and refreshing choice for events and gatherings.