Neil Barrett delivers a new set of PVC tote bags as a part of the accessory options for the Shinjuku collection designed for the Fall/Winter 2019 season. The bag designs draw inspiration from the look of supermarket bags, it also draws some inspiration from futuristic punk aesthetics as well.
This element is derived from the urban neon culture of Shinjuku, Yokto. The bags arrive in five colorway options adorned with graphics that are repeated throughout. Two of the bags are done in a brown-tinted look contrasted with a white print. Black print adorns the red bag, orange on the clear one, and black on the blue. Additional details include large kanji characters, Neil Barrett branding, and a thick stripe down the middle.
Supermarket-Inspired PVC Bags
Neil Barrett Delivers New PVC Totes in the Shinjuku Collection
Trend Themes
1. Supermarket-inspired Bags - Innovation opportunity for fashion brands to incorporate unconventional designs into everyday accessories.
2. Urban Neon Culture - Innovation opportunity for brands to tap into the futuristic punk aesthetic, inspired by urban neon culture.
3. Graphic Repeat Patterns - Innovation opportunity for brands to showcase repeat patterns in designs with bold graphics and visual appeal.
Industry Implications
1. Fashion - Fashion industry can create disruptive innovation opportunities by infusing unconventional design elements into everyday accessories.
2. Retail - Retail industry can benefit from incorporating urban neon culture and graphic repeat patterns into store design and visual merchandising to appeal to younger customers.
3. Advertising - Advertising industry can leverage the edgy and unconventional design elements from the Shinjuku collection to create unique and eye-catching campaigns.