Fashion-Forward Movement Monitors

The Shine Activity Monitor is Subtly Sporty

When it comes to subtly tracking how much you've moved in a day, there's no better way than the Shine Activity Monitor. Created by Misfit Wearables, Shine lets you inconspicuously track how much you've moved throughout the day. The gadget itself is a faceless disk that can be worn on a sportband, necklace, watchband or even a small clip. The idea is that you can wear it all day without running the risk of looking silly or overly sporty.

The Shine Activity Monitor can currently track walking/running, cycling, swimming and sleep. Shine works with an iPhone app that allows you to track and monitor data and set goals for yourself. You can track your progress by tapping the face; tapping the face also lets you check the time. The Shine Activity Monitor is available now for $119.95.
Trend Themes
1. Subtle Activity Tracking - Disruptive innovation opportunity: Develop discreet activity tracking devices that blend seamlessly with everyday fashion.
2. Multi-functional Wearables - Disruptive innovation opportunity: Create wearables that serve multiple purposes, such as tracking activity and displaying the time.
3. Goal-oriented Fitness Tracking - Disruptive innovation opportunity: Design fitness tracking devices that allow users to set and monitor their own goals for a personalized experience.
Industry Implications
1. Wearable Technology - Disruptive innovation opportunity: Integrate activity tracking capabilities into a wider range of fashionable wearables.
2. Health and Wellness - Disruptive innovation opportunity: Facilitate the integration of activity trackers into wellness programs and healthcare services for more precise monitoring and personalized care.
3. Fashion - Disruptive innovation opportunity: Collaborate with fashion brands to create stylish accessories that incorporate activity tracking technology.

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