Shin il Kim, a media artist based in Seoul, South Korea, has decided to manipulate television ads in an attempt to distort their intended meaning in a way that gives them new meaning. His work essentially promotes a more active form of information consumption, one with an artistic twist.
One of Shin il Kim's installations, titled Active Anesthesia-the Full of Square, displays commercials on one side and shows distorted images and shapes of the sames ads on the other. Through the mystification of glowing abstractions and familiar shapes, Shin il Kim invites his audience to reinterpret the commercials in whichever way they want. On the other hand, Duration to Intuition projects images through sculpted letters in order to present an alternative and less passive way to experience advertisements.
Manipulated Ad Art
Shin Il Kim Encourages New Perceptions by Reinterpreting Television Commercials
Trend Themes
1. Manipulated Advertising - Opportunity for media artists to reinterpret commercials in a way that promotes new meaning and active information consumption.
2. Alternative Advertisement Experience - Trend in presenting ads through alternative and less passive methods, such as sculpted letters, to engage consumers in new and creative ways.
3. Artistic Twist on Traditional Advertising - Incorporating an artistic twist to traditional advertising, inviting consumers to reinterpret and engage with media in new ways.
Industry Implications
1. Advertising - Opportunity for advertising agencies to experiment with incorporating art and creative twists to traditional advertising methods.
2. Media Arts - Trend in media arts to manipulate and reinterpret traditional media, such as commercials, to promote new perspectives and forms of engagement.
3. Consumer Engagement - Opportunity for businesses to engage consumers in more active and creative ways through advertising, leading to increased brand loyalty and customer satisfactions.