The all-new high-rise Wunder Under Pant and Energy Bra from Lululemon now come in a stylish shibori print, which takes inspiration from an ancient Japanese dyeing technique.
Shibori is a manual resist dyeing technique that dates back to the 8th century in Japan, in which cloth is bound, folded, twisted, or compressed to create distinctive patterns by allowing the dyes to touch certain surfaces and not others.
The shibori-inspired activewear from Lululemon reflects the cues that have been taken from this Japanese dyeing technique with names like 'Shibori Emperor Blue Black.' The pants themselves are ideal for yoga, since the fabric used in the making of these leggings is Lycra, which is ideal for stretching, yet also retaining it shape.
Shibori Activewear Leggings
Lululemon's Wunder Under Pant Comes in a Distinctive Shibori Print
Trend Themes
1. Shibori-inspired Activewear - Disruptive innovation opportunity: Create a line of activewear that incorporates unique shibori dyeing techniques, appealing to fashion-forward fitness enthusiasts.
2. High-rise Activewear - Disruptive innovation opportunity: Develop high-rise activewear that provides comfort and support for yoga practitioners, leveraging fabric technologies such as Lycra.
3. Japanese-inspired Print Designs - Disruptive innovation opportunity: Introduce a collection of apparel with Japanese-inspired print designs, catering to consumers seeking distinctive and culturally influenced fashion.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Merge traditional craftsmanship techniques with activewear designs to tap into the growing athleisure market.
2. Textile and Dyeing - Disruptive innovation opportunity: Develop sustainable dyeing methods that replicate the shibori effect, offering environmentally friendly alternatives for activewear and other textile applications.
3. Fitness and Yoga - Disruptive innovation opportunity: Design yoga-specific activewear that combines style and functionality, enhancing the overall yoga experience for practitioners.