I love interactive campaigns that involve the target audience in their mechanism and delivery. This Kofukan Shiatsu massage campaign is a great example of simple yet creative hands-on advertising that breaks the mold and opts for unconventional techniques.
Shiatsu is a relaxing massage technique that translates into "finger pressure". The campaign creatively incorporates the massage mechanism into these outdoor posters by using two sheets of bubble wrap underneath the poster.
The viewer, who is encouraged by the poster to "press to relax", is surprised with a tiny explosion caused by his/her finger pressure on the hidden plastic bubble. The effect is an added depth of active involvement and audio effect that illustrates the benefits and efficiency of the shiatsu massage.
Another interactive bubble wrap ad is featured within the following gallery, this one to represent popping zits:
Interactive Bubble Wrap Ads
Shiatsu Massage Poster
Trend Themes
1. Interactive Advertising - Expanding on the success of hands-on advertising, interactive campaigns provide opportunities for increased audience engagement and brand interactivity.
2. Unconventional Techniques - Breaking away from traditional methods, unconventional techniques in advertising allow for unique and memorable experiences that capture audience attention.
3. Incorporating Audio Effects - Integrating audio effects into advertisements enhances consumer experience, creating multi-sensory engagement and communication.
Industry Implications
1. Marketing and Advertising - The marketing and advertising industry can leverage interactive advertising techniques to provide more engaging and impactful campaigns for their clients.
2. Wellness and Massage - The wellness and massage industry can explore unconventional techniques like incorporating interactive elements to promote their services and enhance customer experience.
3. Audio Technology - The audio technology industry can explore innovative ways to integrate audio effects into advertising, opening up new possibilities for interactive and immersive brand communication.