The Sherman Preston Spring Summer 2012 Collection is sophisticated. This collection features model Lorenzo Rodriguez in a variety of stylish male attire. Lorenzo is featured in a photoshoot and video styled by Stacey Cunningham. She has dressed Lorenzo in bright and neutral colors that are perfect for the summer season. He is pictured with a rose or handkerchief in his pocket, and the video shows the brand's emphasis to fine details.
The partners, Preston Williams and Sherman Joseph, began this line while they were in college, and it is continuously evolving. The partners combine their key personality traits into the line to create a modern-day men's label. They are known for paying attention to detail while creating aethetic pieces of menswear.
Dapper Male Collections
The Sherman Preston Spring Summer 2012 Collection is Sophisticated
Trend Themes
1. Sophisticated Male Attire - There are opportunities for innovation in creating unique and detailed designs for high-end male clothing lines, using bright colors suitable for summer season.
2. Attention to Men's Clothing Detail - There is potential for innovation in bringing attention to the details of men's clothing items, such as a rose or handkerchief in a pocket to add a pop of color and flair to an outfit.
3. Evolution of Men's Label - There are opportunities for innovation in ensuring continued evolution of a men's clothing label by combining the key personality traits of the partners, creating a brand that stays modern and resonates with its customers.
Industry Implications
1. Men's Luxury Apparel - This industry can innovate by developing designs that prioritize attention to detail and a pop of color in high-end men's clothing, in order to appeal to a discerning male market.
2. Fashion Photography and Video Production - In this industry, innovative approaches to capturing the details and aesthetic of a clothing line can be utilized, including the use of rose and handkerchief pocket accessories in a shoot to highlight the line's focus on detail.
3. Clothing Design and Production Education - This industry can encourage and support innovative approaches to clothing design and production, emphasizing the importance of paying attention to detail and integrating key personality traits into product lines to capture modern aesthetics and appeal to customers.