The Shell Eco-Marathon Experience is a dynamic pop-up energy lab that is currently in its fourth year. Popping up every summer in a different European city, the Shell Eco-Marathon is a multifaceted brand activation that incorporates tactile activities, virtual reality and a showcase of products and services.
The experience was this year held in Rotterdam Central Station and is last time it will be held in the Netherlands. The engaging pop-up is set up as a retail shop, and offers individual consumers a chance to explore the virtual reality technology as well as create a mini figurine of themselves.
For several weeks ahead of the event, the pop-up location was gift-wrapped in promotional posters that aimed to create buzz around the experience.
Pop-Up Eco-Energy Labs
The Shell Eco-Marathon Experience Took Place in Rotterdam
Trend Themes
1. Pop-up Energy Labs - Creating dynamic, interactive pop-up energy labs in different locations can engage consumers while showcasing products and services.
2. Virtual Reality Brand Activations - Using virtual reality technology in brand activations can create an immersive experience for consumers and attract attention.
3. Sustainable Energy Innovation - Creating sustainable energy solutions and innovations can attract consumers and promote brand awareness.
Industry Implications
1. Energy Industry - The Energy industry can use pop-up energy labs to showcase their sustainable energy innovations and attract consumers.
2. Marketing Industry - The Marketing industry can incorporate virtual reality technology in brand activations to create immersive experiences for consumers.
3. Technology Industry - The Technology industry can collaborate with the Energy industry to create sustainable energy innovations and solutions.