At first glance, you would easily establish that the Shattered Clock is indeed a clock. With its circular structure and the telltale enclosed hand, it's pretty obvious. Upon further inspection, however, your eyebrow will raise as you suspiciously try to decipher what the time is.
Designed by Igor Barbashin and Daria Volokhova, the Shattered Clock features numbers that have been broken apart and reformed. According to Neatorama, "the hour number that is the least broken represents the closest hour to the current time." The Shattered Clock shows that there can be 'Order in Chaos.'
Topsy-Turvy Time-Tellers
The Shattered Clock Shows That There Can Be 'Order in Chaos'
Trend Themes
1. Broken Number Design - Opportunity for innovators to create unique and artistic ways to design broken numbers for watches and clocks.
2. Deciphering Time - Opportunity for innovators to create time-tellers that require the user to decipher the actual hour in order to tell time.
3. Chaos as Art - Opportunity for innovators to incorporate the concept of chaos as a design feature in various industries such as fashion, graphic design and interior design.
Industry Implications
1. Watch and Clock Industry - Potential disruption in the watch and clock industry, by introducing a new and unique way of presenting time.
2. Art and Design Industry - Potential disruption by using the shattered clock concept as a design feature in various industries such as fashion, graphic design and interior design.
3. Marketing and Advertising Industry - Potential disruption in the marketing and advertising industry, as companies can use the shattered clock concept in their branding and promotional materials.