With a $10 decorating budget, Charlie Kratzer decided to get creative with his basement and turn it into his personal art project. He purchased a few Sharpie markers and decided that he would draw on the cream-colored walls to bring the room to life.
Several Magic Markers later, Kratzer had several literary, political and television character sketches to keep him company in the basement, from Winston Churchill to Rocky (from Rocky & Bullwinkle) and even the Walrus and the Carpenter. His basement also has drawn wallpaper, fireplaces and shelves too.
Have a look above!
Sharpie Decor
Charlie Kratzwer's Basement is a Magic Marker Art Project
Trend Themes
1. DIY Home Decor - Disruptive innovation opportunity: Develop a platform or app that connects homeowners with artists and designers for personalized DIY home decor projects using markers.
2. Marker Art - Disruptive innovation opportunity: Create a line of specialized markers designed for artwork and home decor, offering new colors, textures, and features for artists like Charlie Kratzer.
3. Personalized Interior Design - Disruptive innovation opportunity: Introduce AI-powered interior design software that allows homeowners to digitally draw and visualize their ideas for personalized and unique interiors using markers or digital markers.
Industry Implications
1. Home Improvement Retail - Disruptive innovation opportunity: Partner with marker brands to create DIY home decor sections in home improvement stores, offering a wide range of markers and inspiration for customers like Charlie Kratzer.
2. Art Supplies - Disruptive innovation opportunity: Develop marketing campaigns targeting artists and creatives, emphasizing the versatility and potential of markers for various art projects, including marker art like Charlie Kratzer's.
3. Interior Design Services - Disruptive innovation opportunity: Incorporate marker-based design tools and techniques into existing interior design services, allowing customers to explore marker art-inspired decor options for their homes.