Although many might look at these Shark Week 2011 posters and dismiss them as part of a minimalist design fad that has taken over print work across the world, there is a relevance to this particular aesthetic choice other than simply falling in line with what is popular now. With a retro vibe, these particular poster designs reference another generation, bringing viewers' attention to just how long Shark Week has aired on the Discovery Channel.
Created by Kansas City-based graphic designer Christopher Wilson, the Shark Week 2011 posters pay tribute to the late 80s. Having first aired in 1987, Shark Week is now broadcast in over 72 countries all around the world. This impressive feat should not go unrecognized, and now it hasn't.
Minimal Predator Prints
The Shark Week 2011 Posters Hark Back to Another Generation
Trend Themes
1. Minimal Design - Exploring the minimalist design trend can lead to innovative approaches in print work and advertising.
2. Retro Aesthetic - Embracing a retro aesthetic in design can create a sense of nostalgia and capture viewers' attention.
3. Longevity in Broadcasting - Examining the longevity of successful broadcasting events like Shark Week can inspire innovative strategies in television programming and promotion.
Industry Implications
1. Graphic Design - Graphic design professionals can use the minimalist design trend to create impactful print work and advertising campaigns.
2. Advertising - The retro aesthetic can be leveraged by advertisers to create compelling campaigns that resonate with audiences.
3. Television Broadcasting - The success of long-running events like Shark Week can inspire television broadcasters to develop programming strategies that engage viewers over a sustained period.