This memorable Russian commercial for Tampax contains an epic Jaws-style shark attack. Young women everywhere share a fear (however irrational) of being attacked by wild animals while menstruating. Sharks are definitely among these feared blood-seeking beasts. This humorous and intense commercial plays off of those fears.
The commercial begins with two beautiful women on a beach, each one about to take a quick dip. After a few seconds of peaceful splashing, a great white shark emerges, snapping up the brunette in his jaws, while the blond keeps on swimming. Then some writing appears at the bottom of the screen, praising Tampax for its effective leak guard. This commercial is both clever and ridiculous.
As a woman I can honestly say that this commercial is extremely effective. The fear of attracting unwanted animal attention while on one’s period is strong enough that leak guard-focused products will likely stand out among the rest.
Hilarious Jaws-Inspired Commercials
This Russian Tampax Commercial Features an Epic Shark Attack
Trend Themes
1. Humorous Advertisements - Opportunity for brands to create funny and memorable commercials that resonate with consumers.
2. Leveraging Fears - Utilizing common fears and anxieties to capture attention and promote product benefits.
3. Effective Leak Guard Products - Demand for feminine hygiene products that provide effective leak protection and address consumer concerns.
Industry Implications
1. Advertising - Advertising agencies can capitalize on the trend of creating humorous commercials by offering creative and innovative solutions to brands.
2. Feminine Hygiene - Feminine hygiene product manufacturers can focus on developing leak guard technologies and promoting the effectiveness of their products.
3. Consumer Goods - Brands in the consumer goods industry can incorporate humor and address common fears to differentiate their products and attract consumers.