To empower Canadians to use their voice to impact, inspire, and educate communities, WonderBra has launched the #ShareTheWonder campaign. The new initiative invites Canadians to select three Canadian charities or organizations for WonderBra to donate 10,000 CAD towards each. Submissions can be done until August 29th, through WonderBra’s website or by commenting under the #ShareTheWonder publication on their Facebook and Instagram channels.
In addition, WonderBra will donate equivalent to $1 CAD for every like, share, and comment tagging a friend under their respective WonderBra social media post (up to a maximum of $4,000 CAD for each charity).
"We wanted to make sure our community chimed in, so we could give back to the causes that are important to them. We wanted #ShareTheWonder to be a collaboration with our community," says Marianne Cobb, General Manager at WonderBra.
Empowering Bra-Branded Initiatives
WonderBra's #ShareTheWonder Will Support Canadian Charities
Trend Themes
1. Social Media Charity Campaigns - Other brands can follow WonderBra's lead by starting their own social media charity campaigns to engage with their community and give back to important causes
2. Engaging Customers in Philanthropy - Brands can empower their customers to make a difference by creating initiatives that allow them to get involved in philanthropy and make an impact
3. Brand Collaborations with Charities - More brands can work with charities and non-profit organizations to create meaningful campaigns that align with their brand values and drive positive change
Industry Implications
1. Fashion - Fashion brands like WonderBra can create similar initiatives to #ShareTheWonder to engage with their customer base and give back
2. Social Media - Social media platforms can explore ways to empower their users to contribute to important causes and make a difference through their platform
3. Non-profit Organizations - Non-profit organizations can partner with brands like WonderBra to create campaigns that raise awareness and funds for important causes while giving brands valuable exposure and engagement