Flipz has introduced a variety of chocolate-covered pretzel snacks and it is now venturing into the creation of a shareable snack mix that offers an assortment of snacks in single bag. Inside the all-new Flipz Mix, consumers will now find not just pieces of regular and milk chocolate-coated pretzels but also colorful candy pieces and pieces of popcorn.
These assorted snack mixes provide not just variety in texture but also a combination of sweet, salty and savory flavors for people to enjoy. According to the brand, it was inspired to "remix" the way consumers typically snack.
Soon, Flipz has plans to introduce a new Flipz Mix product in a White Fudge variety with white fudge-covered pretzels, popcorn, pretzels and sweetened dried cranberries.
Shareable Snack Mixes
This Snack Bag by Flipz Combines Candy, Pretzel Pieces and Popcorn
Trend Themes
1. Shareable Snack Mixes - Snack companies can explore different flavor combinations to provide a diverse range of snack mixes that offer sweet, salty and savory options.
2. Remixing Snacking Habits - Brands can think of innovative ways to present snacks that remix traditional expectations and introduce new experiences.
3. Increased Demand for Variety in Texture and Flavor - There is a growing consumer demand for snacks that offer a range of textures and flavors for a more interesting snacking experience.
Industry Implications
1. Snack Food Industry - Snack companies can invest in research and development to create new and unique snack mixes that cater to consumer preferences.
2. Confectionery Industry - Candy companies can collaborate with snack companies to create new shareable snack mixes that offer a combination of sweet and salty flavors.
3. Consumer Packaged Goods Industry - Companies in this industry can leverage the trend towards shareable snack mixes to introduce new products that encourage social snacking experiences.