Smokers have the instant ability of ruining the appetite of everyone around them, as the Share Air campaign points out. In this case, 'apetite' doesn't just refer to hunger, although it does revolve around images of food. Instead, it is a metaphorical connection that also touches on work environments in addition to restaurant ones.
The Share Air campaign was conceived and executed by EnviroMedia Social Marketing, an ad agency based in Austin, United States. It showcases the image of a burger and beer, both of which have been constructed out of cigarette butts. With such tag lines as, "Your food stinks" and "Your job stinks," the message being sent is loud and clear.
The Share Air campaign was art directed by Sean-Paul Westfall.
Cigarette-Made Food Ads
The Share Air Campaign Hopes to Get Rid of the Stink
Trend Themes
1. Smoke-free Environments - Opportunity for disruptive innovation in creating smoke-free work and restaurant environments.
2. Anti-smoking Advertising - Opportunity for disruptive innovation in creating powerful and attention-grabbing anti-smoking campaigns.
3. Cigarette Butt Recycling - Opportunity for disruptive innovation in developing efficient and effective methods for recycling cigarette butts.
Industry Implications
1. Advertising - Opportunity for disruptive innovation in the field of social advertising aimed at raising awareness about the negative effects of smoking.
2. Food Service - Opportunity for disruptive innovation in the food service industry by promoting smoke-free environments and addressing concerns related to the presence of smokers.
3. Waste Management - Opportunity for disruptive innovation in developing sustainable solutions for recycling and disposing of cigarette butts.