The Shanghai Tang Spring 2013 ad campaign juxtaposes luxe fashion with a glamorous romance. As though personifying the love affair women will have with the retailer's latest collection, the campaign depicts a dark desire and the only way to satisfy it. While a man would do, a woman could find more use out of a chic all-white pantsuit or curve-hugging patterned dress.
Shot by photographer Richard Bernardin with creative direction by Raffaele Borriello, the Shanghai Tang Spring 2013 ad campaign stars model Lina Zhang, who strikes seductive poses alongside male model Hu Bing. The Chinese beauty was outfitted by stylist Franck Benhamou in elegant ensembles. The sophisticated looks were finished with sleek hair by Laurent Philippon and red lips by Christelle Coquet.
Luxe Romance Fashion Ads
The Shanghai Tang Spring 2013 Campaign Stars Model Lina Zhang
Trend Themes
1. Luxe Fashion - Opportunity for disruptive innovation: Develop new sustainable and ethically sourced luxury fashion brands.
2. Glamorous Romance - Opportunity for disruptive innovation: Create immersive virtual reality experiences that allow consumers to indulge in glamorous romantic fantasies.
3. White Pantsuit - Opportunity for disruptive innovation: Design gender-neutral clothing lines that cater to diverse and non-binary fashion preferences.
Industry Implications
1. Fashion Retail - Opportunity for disruptive innovation: Incorporate augmented reality technology into the shopping experience to provide virtual try-ons and enhance customer engagement.
2. Photography - Opportunity for disruptive innovation: Develop AI-powered photography tools that automate editing processes and enhance the efficiency of fashion photoshoots.
3. Beauty - Opportunity for disruptive innovation: Create innovative cosmetic products that allow consumers to easily achieve the glamorous makeup looks featured in the campaign.