Three innovative hair and scalp care options are offered by Conscia in the form of Shampoo Stones. This model is an attempt of the brand to elevate the hair care experience by focusing on "total head wellness—not just hair but also scalp and mind." Conscia is generally known for "creating artful, sensual products that combine ancient wisdom and modern science, using artisanal, natural, high-performance ingredients." These Shampoo Stones are an embodiment of this.
The Heal Lapis Shampoo is a deep cure, designed for stressed hair and scalp. This Shampoo Stone strengthens and shields at the keratin level from everyday environmental stressors. The Hydrate Lapis Shampoo provides one their daily nourishment with "a generous dose of vitamins, minerals, and antioxidants." The Fortify Lapis Shampoo offers a strengthening boost with a combination of antioxidants and amino acids.
Targeted Shampoo Stones
Conscia Seeks to Elevate the Hair and Scalp Care Experience
Trend Themes
1. Hair and Scalp Care Revolution - Conscia's Shampoo Stones are an example of how beauty brands are focusing on the wellness of hair and scalp.
2. Ancient Wisdom Meets Modern Science - Conscia's approach to creating hair care products that use artisanal, natural, high-performance ingredients is a trend followed by other beauty brands.
3. Individualized Hair and Scalp Care - Conscia's Shampoo Stones offer customized solutions for different hair types and scalp conditions, a trend that is gaining popularity in the beauty industry.
Industry Implications
1. Beauty and Personal Care - The trend towards holistic wellness in beauty is opening up avenues for innovative hair and scalp care products.
2. Natural and Organic Products - Conscia's use of natural and sustainably sourced ingredients is a trend followed by the natural and organic products industry.
3. Technology and Innovation - New technology is being used by beauty brands to create personalized hair and scalp care solutions for consumers.