Old Spice launches a dry shampoo commercial in partnership with advertising agency Wieden + Kennedy. Targeting the male demographic, the ad taps a man's attachment to his vehicle in a cheeky way.
The Old Spice shampoo commercial boasts a man who uses the product and is so pleased with the result that he decides to immortalize his good hair day in a hood ornament, which he then places on his car. To further engage the consumer, Old Spice's tongue-in-cheek is also used to announce a contest that will supply one lucky person with a miniature hood ornament that is tailored to their likeness. To participate, individuals will have to tell the brand why they deserve the ornament along with the #breathoffreshhair.
Humorous Dry Shampoo Commercials
Old Spice Flaunts Its Dry Shampoo in a Cheeky Car-inspired Video
Trend Themes
-
Humorous Dry Shampoo Commercials — Creating humorous dry shampoo commercials can capture consumers' attention and make the product memorable.
-
Targeting the Male Demographic — Developing dry shampoo commercials that specifically target male consumers can tap into an underserved market.
-
Engaging Consumers Through Contests — Utilizing contests, such as Old Spice's miniature hood ornament giveaway, can generate excitement and encourage consumer participation.
Industry Implications
-
Advertising and Marketing — Innovative and funny dry shampoo commercials require the expertise of advertising and marketing professionals.
-
Personal Care Products — The development and promotion of dry shampoo products that appeal to a male audience can open up new opportunities in the personal care industry.
-
Automotive Accessories — The concept of using a miniature hood ornament as a promotional item offers disruptive innovation opportunities in the automotive accessories sector.