While Shaker online bar may seem like another variation on a game like Second Life, the virtual social interaction program provides users with a more realistic online experience than many of its predecessors.
The program allows users to sign in using an avatar and interact with people, some friends and some strangers, in a digital bar where they can have the same meet and mingle experience they would in a real club, but from behind their screen.
Co-founded by Yonatan Maor, the idea behind the site was to encourage spontaneous meetings with new people in an online environment—an area of digital development that he says has been overlooked in the past.
While the website may tempt some to party it up on their computer, it does miss one key component that the real life bar scene has—the liquid courage garnered from boozing it up.
Digital Drinking Establishments
The Shaker Online Bar Brings Club-Hopping to the Internet
Trend Themes
1. Virtual Social Interaction - The trend of virtual social interaction platforms like Shaker provides opportunities for creating more realistic and immersive online experiences.
2. Spontaneous Meetings - The trend of encouraging spontaneous meetings in online environments, like Shaker, presents opportunities for creating connections with new people.
3. Realistic Online Experiences - The trend of developing more realistic online experiences, such as virtual bars, offers opportunities for innovative and immersive digital platforms.
Industry Implications
1. Virtual Social Platforms - The virtual social interaction trend creates disruptive innovation opportunities for companies developing platforms that enable realistic online interactions.
2. Online Entertainment - The trend of spontaneous meetings in online environments opens up disruptive innovation opportunities for the online entertainment industry.
3. Digital Hospitality - The trend of realistic online experiences, like virtual bars, presents disruptive innovation opportunities for the digital hospitality industry.