MGA's newest launch expands the Rainbow High world in the form of Shadow High fashion dolls with head-to-toe grayscale schemes, iridescent shine and rainbow accents. The six dolls introduce fans to all-new characters who champion values like inclusivity, confidence, self-expression and creativity.
There's Shanelle Onyx with a Couture Fashion Design Focus and Ash Silverstone with an Audio & Visual Effects Focus, and each doll has a unique story and perspective to share. The fully articulated fashion dolls are packaged in boxes that make it look as though the classic Rainbow High doll packaging has been "hacked." Each doll comes with two outfits that represent some of the most sought-after styles in the real world at the moment.
Grayscale Fashion Dolls
Shadow High Dolls Feature Gray Tones and Iridescent Details
Trend Themes
1. Grayscale Fashion - The emergence of grayscale fashion dolls highlights a potential shift towards more subdued and minimalistic fashion trends. Opportunities exist for brands to explore variations of monochrome clothing and accessories.
2. Inclusive Toy Design - The Shadow High dolls showcase the importance of inclusive toy design- by celebrating diversity and representation with the launch of new characters, brands can tap into demand for toys that reflect societal values.
3. Augmented Reality Fashion - Integrating augmented reality technology with fashion dolls can create a new realm of immersive play and customization for children, providing opportunities for companies to create unique brand experiences.
Industry Implications
1. Toy - The launch of Shadow High dolls suggests opportunities for toy companies to explore new doll genres in accordance with evolving societal values and fashion trends.
2. Fashion - The Shadow High dolls showcase a potential shift towards monochrome fashion, presenting new opportunities for fashion brands to explore variations of grayscale tones and iridescent fabrics.
3. Tech - Integrating AR technology with fashion dolls could create a new market for tech companies to explore innovative forms of play and education.