Get in the summer groove and get adventurous by opting for new beers like the latest range of Shackleton Beers instead of going for the same tried-and-tested comfort ales. Created by the same pioneering people behind the Shackleton Banjo, the new Shackleton Beers line is inspired by explorer and adventure pioneer Sir Ernest Shackleton—who went on an epic journey to the Antarctic in 1914 and is a symbol of polar exploration.
With the uber cool tagline of ‘Vital Mental Medicine,' this hand-crafted traditional beer brand is brewed using traditional ingredients and techniques. The beer comes in three different ale tastes: Centenary Bitter, Endurance Dark Bitter and The Boss Golden Pale Ale.
Not only is the beer delicious but it’s also branded to perfection using simplistic design and bright colors.
Adventure-Branded Beer
The New Shackleton Beers Line is Inspired by Explorer Sir Ernest Shackleton
Trend Themes
1. Adventure-branded Beer - The trend of adventure-branded beer offers disruptive innovation opportunities in the beverage industry, combining unique flavors with captivating branding to appeal to adventurous consumers.
Industry Implications
1. Craft Beer - Craft breweries can tap into the adventure-branded beer trend by creating their own line of specialty beers that cater to consumers seeking new and exciting drinking experiences.
2. Outdoor and Adventure Brands - Outdoor and adventure brands can extend their reach and engage with consumers in a new way by collaborating with breweries to create their own adventure-branded beers.
3. Lifestyle and Sports Brands - Lifestyle and sports brands can explore partnership opportunities with beer companies to create limited edition adventure-branded beers that align with their brand image and resonate with their target audience.