In an effort to promote the dull world of insurance to a younger audience, obviously males in particular, the latest campaign from UK Insurance Broking Company, Trident, features three scantily-clad models bouncing up and down (in slow motion, a-la-Baywatch) on pogo sticks.
‘The Trident Girls’ online advertisement, released on October 1, has been receiving a lot of attention on YouTube, generating over 150,0000 views in the first 7 days.
It seems insurance isn’t so boring after all!
Bikini Finance
Trident Pogo Stick Girls Are Selling Insurance
Trend Themes
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Youthful Insurance Marketing — Insurance companies could use more youthful models and marketing strategies to target younger audiences.
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Sex Sells Insurance — Insurance companies could use sex appeal to market their products to grab attention.
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Viral Insurance Ads — Insurance companies can benefit from creating attention-grabbing ad content that has the potential to go viral on social media platforms.
Industry Implications
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Insurance — Insurance companies can benefit from exploring new marketing strategies using technology, media and social media platforms.
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Marketing and Advertising — Marketing and advertising firms can partner with insurance companies to create unconventional and attention-grabbing marketing campaigns.
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Media and Entertainment — Media and entertainment companies can partner up with insurance companies to create engaging and entertaining content that goes beyond conventional advertisements.