After seeing 'Seventy-One Percent of Earth' by Ari Marcopoulos, I think every environmental PSA from here on out should feature surfers prominently. The nine-minute film features Grant Twiggy Baker, Brian Conley, Greg Long, Rusty Long, Frank Solomon and Anthony Tashnick--all big-wave surfers for whom the state of our oceans isn't just an interest but a catalyst in their collective lifestyle and livelihood.
'Seventy-One Percent of Earth' is presented by the Natural Resources Defense Council, and while it should primarily be viewed for purposes of activism and education, there's also some pretty sick big-wave surfing clips that bring it all home.
Surfer PSAs
'Seventy-One Percent of Earth' Urges You to Protect the Ocean
Trend Themes
1. Environmental PSA - Prominent surfers in environmental PSAs can help raise awareness and promote ocean conservation.
2. Big-wave Surfing - The intersection of big-wave surfing and ocean activism creates opportunities for promoting environmental sustainability.
3. Activism and Education - Using film as a medium for activism and education can be a powerful tool in addressing environmental concerns.
Industry Implications
1. Film and Entertainment - Collaborating with surfers and environmental organizations to produce impactful films can drive audience engagement and promote social change.
2. Outdoor Sports and Recreation - Surfers can leverage their influence and imagery to inspire others to protect the ocean and support sustainable practices in outdoor sports.
3. Nonprofit and Environmental Organizations - Collaborating with surfers and athletes can help nonprofit and environmental organizations raise awareness, funding, and support for their causes.