Seventh Heaven and Suicoke work in collaboration to design two pairs of updated winter footwear silhouettes for the Fall/Winter 2020 season. The shoes were originally teased in a lookbook by the former brand as it unveiled its seasonal offerings. The shoes take the classic Bower and Pepper models from Suicoke as the base foundation. It features styles and headline aesthetics that reference religious excerpts.
This includes the words "REAP WHAT YOU SOW" and "OUR FATHER WHO ART IN HEAVEN." The shoes are offered in two colorway options of either dark navy blue or brown. They are constructed from a technical eVent material that delivers both breathability and waterproof sensibilities. The silhouettes are also lightweight due to the 3M synthetic fleece that offers heat and comfort.
Religious Themed Winter Footwear
Seventh Heaven and Suicoke Join Forces on a Capsule for FW20
Trend Themes
1. Religious-themed Winter Footwear - The trend of incorporating religious motifs and messages into winter footwear offers opportunities for disruptive innovation in the fashion industry.
2. Collaborative Design - The trend of brands partnering together to design updated footwear silhouettes shows opportunities for disruptive innovation in the collaborative design process.
3. Technical Materials - The trend of using technical materials in winter footwear, such as eVent and 3M synthetic fleece, presents opportunities for disruptive innovation in the development of high-performance footwear.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation by incorporating religious motifs and messages into winter footwear designs.
2. Collaborative Design - The collaborative design process in the footwear industry offers opportunities for disruptive innovation and partnerships between brands.
3. Outdoor and Sports - The use of technical materials in winter footwear, such as eVent and 3M synthetic fleece, creates opportunities for disruptive innovation in the outdoor and sports industry.