Fans of buddy comedy films may know about Seth Rogen’s cannabis brand Houseplant. Recently, the Canadian company enlisted design studio MA-MA and Pràctica for a rebranding project. The result is extremely playful and quite colorful.
Houseplant has been known to boast some playful business ideas in the industry. MA-MA and Pràctica amp up the attention-grabbing quality of the packaging. Houseplant's new packaging is essentially a line of cube-shaped containers that are offered in three colors—neon orange, bright green, and soft pink. The containers are reminiscent of LEGO blocks and, additionally, they are fully stackable. This allows for good storage capabilities.
The rebrand of Seth Rogen’s cannabis brand Houseplant doesn't extend only to the packaging but also includes a custom typeface and "modernist line illustrations."
LEGO-Like Cannabis Packaging
Seth Rogen’s Cannabis Brand Houseplant Debuts Colorful Packaging
Trend Themes
1. Playful Packaging Design - There is an opportunity for businesses to invest in bold and colorful packaging design that can capture attention and stand out on crowded shelves.
2. Stackable Product Packaging - Businesses can invest in stackable packaging design to offer consumers more convenience and better storage capabilities - ultimately leading to increased customer satisfaction and loyalty.
3. Celebrity-endorsed Cannabis Products - As cannabis legalization continues to spread across the globe, there may be an opportunity for businesses to collaborate with celebrities and influencers to create high-quality, branded cannabis products that appeal to a wider audience.
Industry Implications
1. Cannabis - There is an opportunity for cannabis brands to stand out and capture the attention of consumers through creative packaging design and collaborations with celebrities and influencers.
2. Design and Advertising - Businesses in the design and advertising industries have the opportunity to work with cannabis brands to create custom packaging and branding that sets their products apart from competitors.
3. Retail - Retailers can benefit from the trend of playful packaging and stackable design by offering these unique products to consumers and creating more convenient and attractive packaging options in their stores.