Maui Brewing Company, which holds the title of being the largest craft brewery in Hawaii, has launched a delicious new session IPA that is designed to serve as the ideal brew for warm-weather enjoyment whether it's at the beach, the BBQ or the comfort of your couch.
The 'Pacific Lite Session IPA' is a beer that comes in at 4.2 percent ABV and features a richly hopped character thanks to a combination of Nelson Sauvin, Loral, Citra Cryo and Cryo Pop hop varieties. The end result is a brew that boasts a tempting gold hue and offers aromas tinged with mango, grapefruit and passion fruit. As far as flavor is concerned, this session IPA is hoppy but crisp and comes in at 40 IBUs (International Bitterness Units).
"Combining New Zealand’s iconic fruit-forward Nelson Sauvin hops with West Coast favorites Citra and Loral, we’ve brewed the perfect session IPA for hot days and warm nights," confirmed Travis Swafford, director of quality at Maui Brewing Company.
Light-Bodied Session IPAs
This Crisply Delicious IPA is Ideal For Warm-Weather Enjoyment
Trend Themes
1. Session Ipas - The rise of light-bodied session IPAs presents an opportunity for breweries to cater to warm-weather enjoyment with flavorful, lower-alcohol options.
2. Craft Brewery Expansion - With the success of Maui Brewing Company as the largest craft brewery in Hawaii, there is potential for further growth and expansion of craft breweries in other regions.
3. Hop Varieties Innovation - The combination of hop varieties like Nelson Sauvin, Loral, Citra Cryo, and Cryo Pop in the Pacific Lite Session IPA highlights the potential for experimentation and innovation in the development of unique flavors.
Industry Implications
1. Craft Beer - The launch of the Pacific Lite Session IPA by Maui Brewing Company showcases the ongoing innovation and growth within the craft beer industry.
2. Beverage Packaging - With the increasing popularity of session IPAs as ideal warm-weather brews, there is an opportunity for beverage packaging companies to design convenient, portable packaging options for outdoor activities.
3. Fruit Import/export - The focus on fruit-forward hop varieties like Nelson Sauvin in the Pacific Lite Session IPA highlights the potential demand for increased fruit import/export activities to support the brewing industry.