Serenity Kids, the nation's leading shelf-stable baby and toddler food brand, recently announced it's ethically sourced meat-based baby food varieties and Grain-Free Puffs will be available at almost 900 Walmart locations nationwide and on Walmart.com.
Serenity Kids offers 18 nutrient-dense baby food pouch varieties in three lines - Ethically Sourced Meats, Organic Savory Veggies, and Purees with Bone Broth. Walmart will be offering five of Serenity Kids' best-selling Ethically Sourced Meat pouch varieties, two flavors of the Purees with Bone Broth, and two Grain-Free Puff varieties.
Serenity Kids' aims to provide nutrient-dense, delicious, low sugar, high fat, and convenient foods for babies and toddlers.
"This exciting partnership with Walmart allows us to further our mission of making babies healthier with every bite by having our products easier to find across the country," said Carr.
Meat-Based Baby Foods
Serenity Kids Goes Mainstream with Nationwide Walmart Launch
Trend Themes
1. Shelf-stable Baby Foods' Rise - Opportunity for businesses to innovate and create more shelf-stable baby food options for busy parents on-the-go.
2. Ethically Sourced Baby Food Trend - Innovation opportunity for companies to create ethically sourced baby food products using sustainable and humane farming practices.
3. Meat-based Baby Foods Trend - Disruptive innovation opportunity for businesses to produce more meat-based baby foods as alternative options to traditional vegetable and fruit purees.
Industry Implications
1. Baby Food Industry - Opportunity for baby food companies to expand their product lines and incorporate new trends such as shelf-stable and ethically sourced baby food products.
2. Retail Industry - Opportunity for retailers to offer more diverse and convenient baby food options for busy parents in their stores and online.
3. Farming Industry - Innovation opportunity for farmers to incorporate sustainable and humane farming practices when producing ingredients for baby foods, especially in meat-based varieties.