The Freezing Mask by Sephora Collection is a cooling product that instantly hydrates and plumps skin. The ice blue hydrogel face mask is toner-infused and is inspired by the soothing effect one would experience when applying an ice cube to their skin.
Suitable for normal, dry, oily or combination skin, The Freezing Mask by Sephora Collection is cruelty-free and vegan, featuring no parabens, sufates, phthalates, synthetic fragrances and other harsh ingredients. Its unique, cooling formula makes one's daily skincare ritual more sensory and relaxing and is infused with hydrogel, menthol and eucalyptus ingredients to energize and hydrate.
Requiring just 10 minutes of recommended wear, this mask tackles aging signs like dullness and loss of elasticity effectively and is a great alternative to more expensive toner products.
Cooling Toner-Infused Masks
The Freezing Mask by Sephora Collection Instantly Hydrates and Plumps
Trend Themes
1. Cooling Masks - The trend of cooling masks offers a disruptive innovation opportunity for skincare brands to provide instant hydration and plumping effects.
2. Toner-infused Products - The trend of toner-infused products presents a disruptive innovation opportunity for beauty companies to combine multiple skincare benefits into one convenient product.
3. Cruelty-free and Vegan Skincare - The trend of cruelty-free and vegan skincare creates a disruptive innovation opportunity for brands to cater to the growing demand for ethical and sustainable beauty products.
Industry Implications
1. Skincare - The skincare industry can capitalize on the cooling masks trend by developing innovative products that provide refreshing and rejuvenating benefits for the skin.
2. Beauty - The beauty industry can explore toner-infused products to offer consumers a multi-functional solution that simplifies their skincare routine.
3. Ethical Beauty - The ethical beauty industry can leverage the cruelty-free and vegan skincare trend by developing innovative products that align with consumers' values of sustainability and animal welfare.