Sensorium by Les M, a design studio founded by Céline Merhand and Anaïs Morel and based in France, is a art exhibit that will tickle all the senses. As though turning visitors into purring cats, they are encouraged to roam around the space freely, rubbing their feet on soft bristle surfaces, smelling lush plants and even wrapping themselves up in a cushioned bed to take a nap. A luxuriously languid installation, it will relax as much as it stimulates.
Held at the Mudam art gallery in Luxembourg, Sensorium by Les M is comprised of five events and workshops, each devoted to one of the five senses. A playful art installation, it "provoke[s] interaction and often contain[s] surprises," according to the artists.
Cushy Interactive Exhibits
Sensorium by Les M Both Stimulates and Relaxes the Senses
Trend Themes
1. Immersive Art Installations - Artists and designers are creating immersive art installations that stimulate and relax all five senses, offering opportunities for creative experiences and sensory branding.
2. Sensorial Marketing - Sensorium by Les M shows how companies can engage with consumers through sensorial marketing campaigns that create an emotional connection with their brand and products.
3. Wellness Tourism - Art installations and exhibitions like Sensorium by Les M are contributing to the rise of wellness tourism, as travelers seek experiences that promote relaxation and mindfulness.
Industry Implications
1. Art and Entertainment - As immersive art installations become more popular, there are opportunities for artists and designers to create unique experiences for audiences using multisensory technologies and materials.
2. Retail and Advertising - Retailers and advertisers can use sensorial marketing techniques to create brand experiences that engage consumers through emotional connections and sensory memories.
3. Hospitality and Tourism - Hotels and resorts can offer wellness-oriented experiences to attract visitors seeking relaxation and rejuvenation, tapping into the trend towards wellness tourism.