Sensitive natural skincare collections are ideal for individuals who experience irritation, inflammation, and other skin-related issues. Burt's Bees—a company that poses itself as a highly sustainable, affordable, and radically nature-forward brand— offers six solutions for this demographic in a freshly updated range.
As part of the sensitive natural skincare innovation, Burt's Bees boasts a Gentle Night Cream, SPF 30 Gentle Day Lotion, a Gentle Cream Cleanser, a Gentle Day Lotion, and a Gentle Eye Cream. All of these products are dermatologist-approved, scentless, natural, and awarded the National Eczema Association Seal of Acceptance. The Gentle Cream Cleanser, for instance, minimizes redness while gently cleaning the skin and moisturizing with aloe. The Gentle Eye Cream, on the other hand, combines aloe, rice milk, and honey to soothe.
While most of the sensitive natural skincare collection will be available later in the month, the SPF 30 Gentle Day Lotion will hit the shelves in June 2022.
Sensitive Natural Skincare Lines
Burt’s Bees’ Sensitive Solution Capsule is Gentle and Nourishing
Trend Themes
1. Sensitive Natural Skincare - Companies can develop innovative natural skincare products for individuals experiencing skin-related issues, such as irritation and inflammation.
2. Dermatologist-approved Skincare - Developing dermatologist-approved skincare products will appeal to consumers and create a competitive advantage in the industry.
3. Sustainable Skincare - Companies can develop sustainable skincare products to cater to environmentally conscious consumers and showcase their commitment to sustainability.
Industry Implications
1. Skincare Industry - Companies in the skincare industry can leverage the sensitive natural skincare trend to expand their product lines and reach a wider audience.
2. Natural Products Industry - The natural products industry can benefit from the sensitive natural skincare trend by developing innovative and natural skincare solutions.
3. Beauty and Personal Care Retail Industry - The beauty and personal care retail industry can cater to the growing demand for sensitive natural skincare products by expanding their inventory and educating consumers about the benefits of using these products.