Singapore's Ministry of Health recently introduced a series of senior discount packages, which are designed to give aging citizens more opportunities to pursue travel, education and other activities. As the baby boomer generation continues to age, there is an increasing emphasis on pursing enriching experiences.
The 'SG50 Seniors Package' provides people aged 60 or above with different perks such as free entry to zoos, parks and even educational courses. The senior discount package also includes discounts on public transportation, hotels and restaurants. Those who redeem the vouchers can travel throughout the country and take advantage of special senior-based promotions.
The packages have been extremely popular, indicating that many consumers are interested in staying active as they enter their golden years. Rather than taking things easy, aging consumers are looking for ways to age gracefully by travelling, taking classes and pursuing other meaningful experiences in their senior years.