selfmade is an AAPI-owned, female-founded brand that aims to fuse beauty with emotional well-being. The brand was developed with BIPOC mental health professionals who married emotional intelligence with rituals. The lineup includes the secure attachment comfort serum, the self disclosure intimacy serum, and the true grit resilience scrub.
With selfmade prioritizing self-exploration and going beyond self-expression, the brand understands how mental health relates to the skin and our physical identity, and the importance of turning self-care into caring for oneself, which resonates deeply with GenZ. Several young women and non-binary folks from across the country are also a part of selfmade's junior advisory board, who are interviewed about their mental health and the ways the brand can create products from a holistic perspective.
"At selfmade, we are intentionally making space for conversations that are important to Gen Z, not the other way around. The discourse is inherently rooted in emotional wellbeing and mental health since it is their number one concern only accelerated by the global emotional trauma that is COVID-19. To be heard and feel seen is powerful," said Stephanie Lee, CEO & Founder of selfmade.
Gen Z-Approved Beauty Brands
selfmade was Developed with BIPOC Mental Health Experts
Trend Themes
1. Emotional Well-being Beauty - Beauty brands are fusing emotional well-being with their products to address the mental health concerns of Gen Z and tap into a disruptive innovation opportunity.
2. Holistic Self-care - Beauty brands are addressing the holistic self-care needs of Gen Z by prioritizing conversations around emotional wellbeing and mental health, providing a disruptive innovation opportunity.
3. Mental Health-informed Beauty - Beauty brands are partnering with BIPOC mental health experts to develop products that take a holistic approach and address mental health concerns among Gen Z, providing a disruptive innovation opportunity.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry has an opportunity to address the rising mental health concerns of GenZ by fusing emotional wellbeing with their products and focus on holistic self-care.
2. Mental Health Care - The mental health care industry can partner with beauty brands to create a holistic approach to self-care by fusing beauty products with emotional wellbeing to address mental health concerns among GenZ.
3. Wellness and Self-care - The wellness and self-care industry can tap into a disruptive innovation opportunity by addressing the mental health concerns of GenZ and collaborating with beauty brands on products that focus on emotional well-being and holistic self-care.